Without a doubt, creating a website for your small business is a big gain and its advantages cannot be overemphasized. Business owners and managers use this means to create amazing opportunities for their businesses. This creates good results like proper awareness, increase in customers, sales, etc.
Owing a website brings more confidence and trust in your business. Most of the time, people tend to go online to find more details about a business or brand. With a website, all details about your products or services will be on display to everyone who wants to know and patronize your business. Also, it comes without the barriers of geographic location. Prospective and existing customers can seek information from your business 24/7 compared to the traditional store.
In this article, we are going to discuss the reasons why you need a website, the advantages of a website, and some other important insight of creating a website for your small business.
What is a Website?
The collection/linking of web pages and related content identified by a common domain name and published at least on the webserver is known as a website. An example of a website is the ’Zuri Team’.
News, social networking, entertainment, commerce, or education are all reflecting the particular purposes of typical websites. Users can access websites on a range of devices which includes desktops, laptops, tablets, and smartphones. And these devices use a software application called a web browser.
What are the Types of a Website?
It is important to know the different types of a website before applying or creating one for your business. However, the nature of your business can determine the type of website your business need. Some business owners or managers do not know what type of website they need for their business. Or you don’t know the type of website your business needs. Don’t worry—Zuri is here to help you. You just have to visit Zuri Store today—to get one for your business.
Highlighted below are some of the types of a website
I know you might have come across blogs before. If not, this article you are reading is a blog post of Zuri (which is one aspect of Zuri called Zuri Blog—where insightful contents are shared to help your business grow). Blogs are information sharing pages or online journal pages that are regularly updated with contents. Also, the blog is written in an informal or conversational style.
Furthermore, an individual or a small group of people called a team can manage a blog. A blog can cover any topic like travel tips, financial advice, sport, etc. Also, blogging has gone on to become an extremely popular method of making money online.
Having a website gives your business a competitive edge. It is important to have an online presence because it gives your business or company credibility.
Note that, you may not sell directly through a corporate website but you can use a corporate website to provide information about your business. With this information on your site, potential clients or customers know how they can get in touch with you.
This website may be electronic commerce or internet commerce. It refers to the buying and selling of goods or rendering of services using the internet. It also involves transferring money and data to carry out these transactions.
E-commerce has four types of models which take place between consumers and businesses
• Business to Consumer
• Consumer to Business
• Business to Business
• Consumer to Consumer
This type of website shows all your previous works. Most creative companies use a portfolio. Additionally, a portfolio can serve as a CV. This is because it highlights your skills in order to impress clients, customers, or future employers.
This website is usually used by small businesses and it is used to advertise services and to display contact information with just a few pages. Note that brochure websites are like digital business cards. For instance, a small art company would build a brochure website with a homepage to display contact information, an about page describing the company, and a few photos of their work.
These websites are becoming a go-to for new startups, as they use them to raise funds for a project or venture by lots of different people. Crowdfunding sites make it easier to compare to the past which seek large investments from only a few people (thinks Dragon’s Den). Also, with crowdfunding, you will just need to create a pitch video for your project and then set a target amount and deadline. With Zuri, you can get more insight into the types of website you need.
News or Magazine
The news websites provide information on current affairs by keeping its readers up to date, while online magazines focus more on entertainment. Are you a journalist and you are looking for a way to build an online presence? then a news website is a sure bet for you? Place a call to Zuri today to set up for you and to get started with your amazing work.
Do you know that social media sites can take many other forms, just as Facebook and Twitter? People share their thoughts, images, ideas, or simply connect with other people in relation to a particular topic on social media sites
TV or Video Streaming
These streaming sites are growing and their popularity soar in recent years. Just like Netflix, NowTV, or BBC iPlayer have revolutions the way the world watches television.
The educational website is designed to display information on certain topics, either using interactive games or engaging designs to keep the user hooked. Do you have an interest in this kind of website? Contact Zuri today to place an order.
This type of website is primarily used for internal purposes within companies, schools, or institutions. It involves a login process, allowing students to access the school website or granting employees access to their emails, alerts, and files all in one place. It is quite complex when it comes to design but ‘’Zuri knows their onions from their suya’’. Reach out to them now to set up one for your company or business.
Wiki or Community Forum
This type of websites allow people to collaborate online and write content together. Wikipedia itself is the most popular example which allows anyone to amend, add to, and access the content of each article.
Does Your Small Business Need a Website?
Yes, you need a website—both small and big businesses need a website. You might say–my business is growing without a website. Yes, your business can still grow without a website but with a website, you can double your sales and increase in customer base.
Also, note that a website is one of the best investments any business can make in its future. In our next subheading, we will be looking out some advantages of a website to your small business.
Furthermore, the world of business is growing more and more into the digital world and a lot of businesses are taking the advantage of having a website.
The Advantages of a Website to Small Businesses
In a survey carried out in 2014, the result showed that 41% of small business owners think they don’t need a website. However, this shows that they do not know the importance and benefits of having a website. Below are some of the advantages of having a website for your small business.
Improving Business Credibility
Having a website gives your business credibility and a website is your online address. Your website is where your clients, customers, and associates go to find you on the internet. On your website, the home page identifies your branding value proposition, the about page tells visitors all about your business, and the contact page informs everyone how to get in touch with you.
This website gives your business an identity and is virtual proof that it exists. Also, it legitimizes your business and improves your credibility. Don’t be misled into thinking that a company’s social media page like a Facebook page is enough to build your credibility. In 2015, a survey carried out about having a website for your business showed that 84% of consumers believe that having a website makes your business more credible than just a social media page.
Furthermore, in the same survey, 65% of respondents regard a company-branded email is more credible than a generic one. When Zuri builds a website for you it comes along with an official email address. A website means you have your own domain name.
Build Your Business
Website makes you stay ahead of your competition. As the growth of the internet, the increase of mobile devices and the influence of social media have made websites a crucial tool to build your business. To build your business include the following;
• Website is a great way to share a story, tell your audience why you started your business. Also, to share your goals and what you hope to accomplish in your business.
• With a website, you can highlight your experience and expertise. 36% of clients prefer to deal with businesses that have a website. And only 21% will work with businesses with a website.
• Through a website you can find your desired team by setting up a career page in your website where prospective candidates can fill out an application form and attach their results.
Enhance Your Online Presence
Study shows that out of the 7.4 Billion people in the world, 3.5 Billion people are online every day. These people are searching for information, posting on social media or make purchases on e-commerce sites.
As the world increase in mobile technology to search the internet—the above number is expected to grow rapidly. There are about 2.3 Billion smartphones worldwide and still counting. It is important that your small business should have a website so that it can generate more income for you. However, it should not be any kind of website but a mobile responsive website. The one that can be accessed by mobile devices such as tablets and smartphones.
Study shows that 65% of online traffic comes from mobile devices. With a mobile responsive website, it will help you take advantage of online opportunities in the following ways;
• If your website is well optimized, it will be easier for people to find your content and improve your search ranking.
• When you create relevant and unique content and distribute them through different channels such as blog sites and social media platforms.
• Websites operate 24/7 even on holidays, unlike a locally made shop that operates between 9am – 5pm.
Build a Strong Relationship with Your Market
Having a strong relationship with your market is important. If you have a good relationship with your customers, you will have some loyal customers. Below are some of the ways you can build a strong relationship with your market.
• With your website you can share your thoughts and ideas with your audience by letting the market know who you are.
• Websites enable you to carry out a survey by creating a form and asking your audience to participate and convey their needs.
• It also improves your customer service by allowing users to subscribe to your newsletter, posting on social media platforms, install chat, etc.
Efficient Way to Promote Your Business
The online market is faster, more efficient, and inexpensive compared to the traditional market that wastes valuable resources, time, and money. The online market has many tools and techniques you can use to promote your business but without a website, these tools and techniques will fall short. The website is the place that creates inbound avenues using online marketing tools and techniques.
Create a Tool for Sale Generation
The termination or exit point in the sales funnel is the website which can be an active tool for generating income. Converting sales in social media is very difficult because there are no available mechanisms to complete the transaction on the spot. But e-commerce websites, for example, have a checkout counter where goods and services can be paid for immediately.
A website is also a good source for passive income via pay-per-click advertisement. You get paid by advertisers every time a user clicks through their Ad on your website.
Showcase Your Work
Having a website will also give you the avenue to present samples of your work. For example, if you are an interior designer, professional web designer, etc., a portfolio page will encourage more clients to try you out.
Your portfolio page should not only carry your works but client’s testimonies up to 5 or more. These testimonies can be on your homepage which is where users land after clicking your link.
Keep Your Business Open 24/7
The local store does not operate 24/7 but the internet does. Your customers can find you any time without any barrier of time and location. However, this can be more effective when you have chat support available—where clients can reach out to you anytime. This can be active by hiring a customer service agent who can manage incoming inquiries and concerns.
Stay Ahead of the Competition
A website can keep you ahead of the competition. If there are fewer business owners that have a website in your industry—this can also make your business have more clients, lead, and conversion.
Also, with a website, your prospective customers can view your products, testimonials, and read your content before they make a decision to buy.
Website is the best tool for getting email addresses. Email marketing is an important means of lead generation. When someone subscribes to your newsletter on your website, that person is giving you permission to send content to him/her inbox. Also, with a website, you can offer a free monthly subscription to your newsletter, an e-book, or limited access to premium content. By doing so you are adding value to your business and give your business more trust.
Why You Should Contact Zuri for Your Website Creation in Your Small Business
Zuri is a place where you get amazing offers for any kind of website your business needs. Their service is unique and they provide you the best option for your business. Below are some of the benefits you will get when you contact Zuri for your small business website creation;
• Zuri tag price for any kind of website is affordable compared to others. For example, to create a single website is just $32.791 or #12,500 which others charge more.
• Provides you with at least one customized email address for your business like (email@example.com).
• Offer you free content editing on your website
• Provide you a beautiful template for your website
• They will provide you with a full mobile responsiveness website for your website.
The advantages of owning a website cannot be overemphasized. This article has shown you how important it is to have a website for your small business.